More Stuff
Not all ideas fit perfectly into a category. Think of this page as my portfolio potpourri.
Food Phonics with Chef Tu
Some of the most delicious foods also happen to be the hardest to pronounce. With this social video, not only did I get to develop the creative concept, but I also had the opportunity to direct the entire shoot. A true dream for someone who loves Vietnamese food as much as I do.
The Cease and Desist Break Up Letter
When a satirical website to get your stuff back from your ex called ‘Postdates’ emerged, we kind of loved it. But our lawyers had other feelings. So instead of submitting a boring ole’ cease and desist letter, I came up with the idea of sending them a breakup letter—real ‘it’s not you, it’s me’ vibes.
The creators of Postdates posted the letter and it went a bit viral before getting deleted from Twitter for unknown reasons. But hey, at least it’s still on LinkedIn.
The Quake Push Heard ‘Round San Francisco
Earthquake culture is different in SF. An idea came to me in the middle of the night to lean into the next local earthquake. Our timing worked out perfectly and the screenshots started coming in on social.
Chrissy Teigen Drives You Bananas
Does it get more iconic than her banana bread?
The Chicken Sandwich Meditation
What if a meditation app did a sleep story about making a fried chicken sandwich? I decided to find out on my own. I wrote this script and worked with internal collaborators to put it together on the fly. What I love about this project is it wasn’t a partnership, it wasn’t about a current cultural event—it was just an idea that came out of thin air. Taking concepts like that past the finish line always makes me happy.
Spotify Ads
As part of an audio ad refresh, I wanted to create ads that play during podcasts that actually sound like podcasts. Listen to ‘Happily Ever Burger’ below and don’t forget to subscribe and rate us 5 stars.