My Resume
EXPERIENCE
March 2021 - Present | Associate Creative Director at Postmates
Aug 2020 - March 2021 | Senior Copywriter
Feb 2020 - Aug 2020 | Copywriter II
March 2019 - Feb 2020 | Copywriter
Postmates was acquired by Uber in March 2021
Lead copywriter on all comms including email, push notifications, newsletters, live events, and more
Define and constantly build on brand voice and tone guidelines for all channels and partnerships
Work with social team to develop quick responses to trends and influencer marketing strategy
Manage relationships with freelance writers
Craft campaigns from start to finish around celebrity partnerships (Drake, The Weeknd, etc), event footprints (Coachella), and exclusive restaurant items
Lead the cross-functional marketing team through brainstorms around a cultural events calendar
Work side-by-side with ECD to give input and drive art direction
June 2017 - February 2019 | Content and Copywriter at Ready State
Marketing agency - San Francisco, CA
Lead writer on major projects for Google, Yahoo, Sonos, and Torani
Wrote copy for websites, email campaigns, blog posts, digital ads, premium direct mailers, white papers, partner playbooks, and more
Part of an embedded team that worked in the client’s office to fully understand their needs
October 2014 - June 2017 | Marketing and Content Manager at Wearhaus, Inc.
Hardware and music tech startup - Berkeley, CA
Lead writer on all projects including company website, social and display ads, product packaging, retail display, email campaigns, crowdfunding and investor updates, and more
Managed pre-show logistics and event footprint at CES, SXSW, Outside Lands, and more
Sole contributor to the Wearhaus Blog featuring band interviews, product updates, and more
Worked directly with graphic designer/video team to develop content for social channels and blog
Developed and managed Instagram influencer and affiliate marketing programs
May 2012 - March 2015 | Freelance Journalist
Byline in 10+ publications including Huffington Post and HelloGiggles.com
Conducted and wrote narrative and Q&A style interviews with national touring acts before they performed in Florida including Lily Tomlin, Kings of Leon, Andrew Dice Clay, and Passion Pit
Interviewed local bands before major gigs, album releases, video debuts, and song premieres
Reviewed live shows within 12 hours of performance
EDUCATION
California State University, Chico | Graduated May 2009
Cumulative GPA 3.50
Bachelor of Arts in Communication Studies
Communication in Public Affairs Major and Marketing Minor