The Cheat Meal
With Harry Jowsey
When January comes around, everyone convinces themselves they’re craving more green juice and tofu bowls. So in this campaign, we gave the people exactly what they want—a reason to eat pizza.
Meet the Cheat Meal.
Sure, it’s a combo meal with all the cravings you want while working on your New Years Resolution.
But we took it a step further by creating custom, head-fake packaging that made your pizza look like a cheeky salad. So now, you can cheat on your resolution anywhere.
